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| RISK MANAGEMENT |
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| Communicating During a Crisis |
Description:
- When a business suffers a disaster, maintaining the confidence of your customers, employees and
financial partners is critical. A plan will ensure you do not make promises you cannot keep, or say things
you should not.
Participants Will Learn:
- To review case studies of successful crisis management plans.
- To identify the seven key audiences and the different message each requires.
- To work with media guidelines.
- To create press releases and press kits.
- The 60 key elements of a good PR plan.
Interactive:
- Through brain based accelerated learning techniques, participants use the information every 30 minutes,
ensuring that everyone has a chance to use the methods introduced. The participants are involved in group,
and individual activities as their skills increase.
Practical Application:
- Adult education is only valuable when it can make a difference on the job the next day. Our unique
homework plan can ensure that participants will think about the material for weeks.
Format:
- Training will take place on the premises of the client or another location selected.
Fees:
- Our fees for training services are billed at $150 per student per day, subject to a minimum fee of
$2,500 per day plus out-of-pocket expenses, including airfare, hotel, transportation and training
facilities.
Duration:
Contact:
| Karen Rutherford | Telephone: (416) 368-7990 |
| 200 University Avenue, | Facsimile: (416) 368-0886 |
| 14th Floor | E-Mail: training@cooksonwalker.on.ca |
| Toronto, Ontario | |
| M5H 3C6 | |
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